Why iDeed? The Question Worth Answering.

By Justin Amos, Co-Founder & CEO, iDeed Pty Ltd

The views expressed in this article are those of the author and reflect our interpretation of AUSTRAC’s published guidance and the AML/CTF Act as at June 2026. This article is general in nature and does not constitute legal advice. If you have questions about how the reforms apply to your specific practice, get in touch at ideedworks.com.au.

Part of the iDeed Beyond the Checkbox series

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There are now a number of solutions in the market positioning themselves as the answer to your AUSTRAC Tranche 2 obligations. Some have been around for years and bolted compliance on as a new feature. Some are offshore platforms adapted for Australian requirements. Some are per-check lookup services that do part of the job and leave the rest on your desk.

We are none of those things.

Here is what makes iDeed genuinely different - and why it matters for your firm, your clients and the people behind the structures you are verifying.

1. We are a platform AND a specialist team

Most compliance solutions give you one or the other. A platform without people. Or consultants without technology.

iDeed is both.

What our platform does	What our analysts do
Identity verification	Read trust deeds
Document collection	Map ownership structures
Audit-ready records	Determine UBOs
Secure verification portal	Identify ECDD triggers
Ongoing monitoring	PEP & sanctions screening with judgment

You get the efficiency of technology and the expertise of specialists. In one solution. From one Australian provider.

2. We do the work

This is the differentiator that matters most.

Most compliance tools give your firm a workflow and leave you to execute it. Every verification, every ownership investigation, every document chase lands on your team’s desk. On top of client work. On top of everything else.

iDeed co-sources the compliance function. We carry the operational load. Your appointed AMLCO retains regulatory responsibility - as AUSTRAC requires - and iDeed provides the expertise and execution behind them.

Your team does what they were hired to do. We do what we were built to do.

3. We price honestly for the work Tranche 2 actually requires

Most compliance platforms price per customer. One client, one price. Simple.

But one client is rarely one verification. A family trust with a corporate trustee typically involves seven to eight entities by the time you have correctly identified trustees, beneficiaries, directors and beneficial owners. A per-customer price that does not reflect that reality is not honest pricing - it is a headline that obscures the real cost.

How iDeed pricing works

• Per entity - you pay for the work actually done
• Credits don’t expire - use them whenever you need them
• No annual licence sitting idle
• No surprises when a complex structure arrives

4. We get the determination right

The difference between correct compliance and the appearance of compliance is UBO determination.

Most automated tools apply a percentage calculator to the share register and move on. For straightforward structures, that works. For the vast majority of Australian business clients - with discretionary trusts, non-beneficially held shares, corporate trustees and layered ownership arrangements - it produces the wrong answer.

What the wrong answer actually costs

• Verifying the wrong people - creating unnecessary friction for individuals who have no obligation to go through the process
• Missing the right people - creating a compliance gap that would not survive regulatory scrutiny

iDeed’s analysts investigate properly. We read the deeds. We map the voting rights. We determine who needs to be verified and who does not. We get it right the first time - so your firm is genuinely compliant, not just enrolled.

5. Your clients get the experience they deserve

The people who go through your CDD process are real people - Directors, UBOs, Authorised Persons - going about their daily lives. How that process feels reflects directly on your firm.

A generic email from an unfamiliar platform, with no context, asking for sensitive personal documents, looks exactly like a scam in a world of identity theft and fraud. That is not the first impression any professional firm wants to make.

The iDeed verification experience

• Clear plain-English explanation of what is required and why
• Secure, purpose-built portal - not a plain email with an unknown URL
• Goes to exactly the right people - because our analysts have already done the ownership investigation
• Professional, unobtrusive, fast

The kind of experience that reflects the quality of the firm their client chose to work with.

6. We are built in Australia for Australia

ARCaml was built from the ground up for the Australian AML/CTF framework - not adapted from an offshore product, not retrofitted for local requirements.

• Australian data sovereignty
• Aligned to the AML/CTF Amendment Act 2024 and the 2025 Rules
• Built for the trust structures, ownership arrangements and regulatory nuances specific to this market

When the framework evolves - and it will - we evolve with it. Your program stays current. Your obligations stay met.

7. We are an ongoing partner - not a one-time tool

Compliance does not stop on 1 July. Every new client triggers it. Every change in ownership triggers it. Every year requires a program review.

iDeed stays with you. Our team educates, uplifts and supports your AMLCO and your practice as the framework develops, your client base grows and the complexity of what AUSTRAC requires becomes clearer over time.

We are not a tool you log into once and forget about. We are the compliance function behind your firm - day to day, year to year.

The question worth asking every provider

Before you commit to any compliance solution - ours included - ask this:

When a family trust with a corporate trustee lands on my desk, who investigates the ownership structure, determines the correct UBO, reads the trust deed, identifies the beneficiaries, maps the voting rights and produces an audit-ready file?

If the answer is “your team - but here is the software to help” - you know what you are buying.

If the answer is “we do” - that is a very different conversation.

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Justin Amos is Co-Founder and CEO of iDeed Pty Ltd, operators of ARCaml, an AML/CTF compliance platform built for Australian designated service providers. ideedworks.com.au

The views expressed in this article are those of the author and reflect our interpretation of AUSTRAC’s published guidance and the AML/CTF Act as at June 2026. This article is general in nature and does not constitute legal advice.